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Book TV After Words

David Burstein Education. (2013) 'Fast Future How the Milennial Generaion is Shaping Our World.'

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Us 6, America 4, David Burstein 2, U.s. 2, Washington 2, Wilmington 2, Max Paul Friedman 1, Mr. Burstein 1, Jim Webb 1, Ritter 1, Thomas Friedman 1, Tayler 1, Obama 1, United States 1, Cupp 1, Fn 1, Dhaka 1, Ted Kennedy Or Jack Kemp 1, Khan 1, Michael Hart 1,
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  CSPAN    Book TV After Words    David Burstein  Education.  (2013) 'Fast Future  
   How the Milennial Generaion is Shaping Our World.'  

    March 24, 2013
    9:00 - 10:00pm EDT  

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washington state who are you sending us? their spanish speakers, old men. fn 80 jewish who fled to that america camara picked it because someone heard them speaking german on the street. some of them knew it was like to live behind barbed wire. ..
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used as early as 1767 and it appears in some of the papers of the founding generation, franklin and other correspondents. it is a term that was fought over left and right through the 19th century and pretty much what i'm by the conservatives as a term to try to quash dissent on social and foreign policies in the united states and it became an official concern of the u.s. government beginning during the second world war and especially in the cold war when we began to have a scientific approach to measuring for an opinion to analyzing the source of resistance to the united states and coming up with policies to try to combat it the
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problem is they don't think like us and use our reasoning. but when we are talking about latin americans they are prisoners of their emotions and why they are having a protest right now not for example because we fought a war with mexico and wound up taking half of the mexican territory or there might be a cause but a national dispute over which we could argue about the merits. anti-americanism is a way of looking at the world as a kind of mirror and we have a monologue where we look out at the world we want the mayor to tell them that we are the fairest of them all. that makes for excellent fairy tales. they are not effective in advancing the national interest.
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>> host: we have been talking with max paul friedman rethinking anti-americanism the history of an exceptional contact in american foreign relations. here is the cover of the book published by cambridge university press you are watching booktv on c-span2. next on book tv "after words" with guest host this week msnbc host se cupp. david burstein and his book fast future how the millennials generation is shaping the world in and he argues those come between 18 to 30 years of age are the largest generation in u.s. history and more ethnically diverse and visually tune in the matters mr. burstein says millennials are increasingly more influential in a fast-moving more integrated world. the program lasts about an hour.
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sort of advising the town elders about the issues of the generation and that begs background. first how old are you? >> guest: i am 24. >> host: where did you go to school, grow up and feel compelled to write this? >> guest: i grew up in connecticut about an hour outside of new york city as a student in high school started a film festival and we saw the first coming in about young people about issues of bullying and teen suicide in 2003 where they were a part of the national conversation and seeing the sort of power of film. from that they decided should go make a film about the election in 2008 and interviewing members of congress to get my peers to
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vote which led to starting an organization which took around the film registered voters in 2008 and a similar film and while doing all that i went to nyu where i graduated. >> i understand we were part of the same program. >> guest: yes i highly recommend it. >> host: it allows you to craft your own curriculum and you can cross disciplines. so what did you do? >> guest: my concentration with the intersection of film technology and politics was an emphasis on social change. >> host: so it sounds like your dedication page reads in part to my mother and father the greatest that i know. let's talk about the generation for a minute because they get some flax for mistakes they have
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made. what is your read on baby boomers. it is and was an incredibly generation in the history. much of what is going on today in america would not have been possible without them. the civil rights movement which they played a leading role in pushing it forward and ending the war in vietnam and changing the way that we view citizen involvement in government, changing the way that we think about our elected officials and the ability to create upstarts' movements all of that was incredibly important and the beginning of the women's movement, all that great activism they produce. whether it is the election of barack obama and continued advancement of women and congress. all of that is a direct result of their activism and that being said there is a lot of work left undone and i think that it's what we now spend.
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we spend our entitlement money on people who were over the age of 30 and used to be spending three-fourths of people under the age of 30 in terms of the amount of money and investment. it's not of generational warfare but i think that we need to have a conversation about how we are dividing our priorities. it's not a generation that expect to get those entitlements. not any believe the government is going to give them that money from the baby boomer generation is that and activism that has trickled down to the millennials >> guest: i think the activism of the generation was and still in the millennials, the children of the boomers as we were growing up this is a generation who read us the news and taught this idea of values and the way
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that you should be involved in the engagement and responsibility and brought a lot of that spirit into the generation of the way we look at activism is totally different. marchant, protesting in our generation believes it can be an activist by treating a business the way we are thinking that energy instance. that's part of the challenge people say we are at it again sleazy because the activism is not as in-your-face and out there. >> host: that's true but it also conceived the activism is sleazy because it is so easy you can go online and signed a
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petition or you can tweet something. is that fair critiqued. that is pretty overplayed the generation feel they press a button and they tweet and change the world i don't know anyone that has felt that way. there is a greater awareness and accessibility towards political involvement and involvement in social the activity and that's a good thing. the hope is for some of those people in the long term that will develop into more and that will develop into greater engagement says if you introduce a have it or you introduce an idea to someone when they are young or impressionable in their formative years that later on their textile $5 that's great. we have more young people being donors than ever before and
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hopefully that means in the future people will believe that it is a good thing to give money and to make donations as they get older. so it's not that we are losing the activists during the work but we are also gaining people with at least a surface level engagement that can grow over time. >> host: first described to me and millennial. what are the values of that generation. challenges, their assets. >> guest: this is a group that came to age in the protocol the fast future thus the title of the book means that in the past ten years the generation has been growing up. it's equal to the amount that takes place in the centuries.
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once in a generation we have this revolution that shifts the fundamentals of our economy. the industrial revolution and introduction of the changes in society are powered by the exponential technology that changes the pace of everything from how we communicate and how fast we expect people to respond to things to our political system and the pace of how quickly things happen and being on constant feedback account millennials are the forefront of that. how we move forward in this fast-paced world the millennial are taking it in stride because that is the reality of how we go out and also it's brought us a sense of easing adaptability. it's brought us to be resilient in the economic crisis that has led to incredible youth
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unemployment and incredible debt for young people. young people are optimistic about their long-term economic future because they see that in one year it can be totally different because we saw how quickly it started and how quickly it might go away. there's a sense of optimism and social mindedness which i think came out of line 11 which is in the minds of a lot of this generation seeing our country in that moment and feeling of this sort of civic spirit, which i think was really ingrained in the generation of the moment we have seen a surge in applications to teach for america and the peace corps and the military and we are seeing the world in the past ten years that has been focused on all of the terrible things going on if you think about tenor of the international conversation over the past ten years it's been about my god our world is in trouble we have these terrible
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things going on all over the place and millennials have seen that and what to do something out it and we also have the ability to do something about it because we have the ability to scale action in a way that previous generations haven't. >> host: how growing up in the midst of what has been a ten year war on terror how has that shaped the millennials viewpoint? >> guest: it's made the generation realize we are part of a global war generation that is cognizant of the rest of the world being deeply related to us. you may have been able to to be in the rest of the world and think about america only or your country only but i think we recognize that and fighting the war has made it a generation first of all remember this generation is the one fighting this war. it's overwhelmingly people have had this experience and it's
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made this generation weary of the importance of going into how much we need to do that and perhaps not necessarily a generation of peaceniks but less enthusiastic of military action i think in the future and something that is echoed in the country as a whole. there is a sense of fatigue around military involvement but what is interesting is we've lived in a time period without having to actually make any sacrifice around the fact we've been at war. there's no signs you can walk down the street or that we are at war for the past ten years and i'd think that is also something that's different about opposed to the generation where it's an unavoidable part of daily life and everybody was aware of that. let's mention the global
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awareness let's talk about globalization for a net. you know, there is the sort of michael hart nihilistic review of globalization and empire. there's optimists like thomas friedman. what is the millennial view on globalization. is it a good thing, is it a bad thing, is it inevitable? >> i think it is a reality and that is perhaps we have had a debate for 25 plus years, even longer in this country about showed we enter the war of globalization or not we are here. that is the world we're living in an wyckoff is a pro reality generation which is on any number of issues where it seems the older generations are still having a debate. this generation sees the reality of the world it may be good and it may be that this is the framework we have to work with
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we make the world long globalized. there is just not a way to do that in this particular moment. >> host: there was an idea that globalization will help export democracy as a 20-year-old. to the millennials share that optimism and the kinds of projects accomplish in for third world developing countries? >> guest: i think technology has been a force that helps with fat and technology perhaps is the greatest globalize our because platforms in a lot of cases are countries agnostic websites and pieces of content and leaving aside issues of censorship and things like that and in general there is an ability for me to be on the web site and to be in touch with people all over the world and when you think about what
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happened in the middle east and the arab spurring and you think about this whole idea that josette talks about the smart power and hillary clinton did a lot of work on that as well to know what is going on in other parts of the world and be inspired by that. the protest and wisconsin on the collective bargaining issues there were young people holding up signs that say what why egyptian was a great way of showing that global connected mess. it's going on at the same time and was young people hanging up the signs having that solidarity's of that is a good way of thinking about on both ways both from the west to other countries and other countries back to the west that people are
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being inspired by their goebel peers. >> host: there has been criticism that young people haven't been engaged in politics in meaningful ways and maybe their engagement feels cursory or superficial. is that fair? >> guest: i don't think that's fair. if you look at the last cycles. the enthusiasm i would characterize in 2012 versus 2008 in terms of the number of young people going out campaigning and the number of people who are attending rallies was definitely decreased, but at the end of the day the voter participation was about the same. so, i think that's on the electoral side that's important. what you are not seeing as much is young people willing to run for office and the kind of member station. right now there is only one member of the united states congress under the age of 30.
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and i think that is a pretty shocking statistic especially since we just swore in the 113th congress and a celebrated how all the diversity of the numbers of women and the numbers of minorities and different orientations and all that incredible history at the same time were looking at the oldest congress in history. one of the oldest that we have seen. aron shock, the congressman from illinois said if you have all of the members of congress under 40 together in a room and lock the door that they would solve all the problems and they could get everything done. i think it's a little bit of an overstatement but there is definitely something to be said for the perspectives of people in government getting people who are going into social and entrepreneurship, people who are saying why but i run for congress when i can go build a school in africa and see the impact in one year why would i get involved in that process and if you think about why people used to going to public service
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to think about someone like ted kennedy or jack kemp to help people because they cared i don't think of those people if they were young today they wouldn't do that. they might start organizations to focus on education in inner-city is and in fact that's what many of them did in the leader parts of their lives. so, we need to call young people back to service and this sort of great young talent getting out of politics and in doing great work in these other sectors back into the political process to get >> host: how do we do that? how does the political class and the current apparatus attract more young people? is it irrepressible? >> guest: the people going into politics a lot of them are coming through the same sort of career approach rising up through the ranks of running for city council and wanting to -- a
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young career politician is no better than an old career politician. there needs to be a generational commitment to do this. if you have a group of people to do this than you could make an impact. it's not to be someone like a jim webb who came to congress could make an impact and then sort of checked out and said there isn't a role for one person if you don't have a group or coalition of people coming together to solve problems and that is what this generation needs. as a generation we need to come back and realize the importance and have a sort of come to jesus moment if you will not as a group.
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>> host: do you think the current existing system ignores the millennial and other apparel? >> guest: i think so because we are in a moment where everything that we are talking about is about generational issues. everything is about demographics that is all that's on the table from the fiscal cliff from every conversation that we are having. not for lack of wanting to be but for lack of politicians listening young people don't just care about student loans and, you know, our education system is going to be better although we care about those very much we care about all the issues that older americans care
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about how we are investing as a country and how we care about all these things and i think that politicians have incorrectly assessed. if young people cared about the deficit and debt issues. it was an important issue a long time ago. >> host: and sure that's true but is it really true that young people are thinking about entitlement reform. i think the care of the basic principle behind it but i don't know that even this generation would have come anyone in this country would have a detailed plan of. not wanting to be stocked with having to pay this build on the road that's something the generation has been done because we've been talking about it for a long time.
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>> host: not to generalize an entire generation but what do you think the millennial view is on the current state of the economy. things are not good and are not looking good particularly for the future of this generation. >> guest: the optimism -- it's important to note this -- it's not everything is great and fine right now it's towards the future will be better and as a group of 80 million people, the largest generation in history, we believe that we might be able to play a role in doing that and you have seen already young people being job creators. young people starting companies, the rise in entrepreneurialism, the number of people starting businesses right out of college its 15% of students right out of college are actually starting businesses, which is up 300%
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from where it was 20 years ago and that speaks to this generation which has to become entrepreneurs. we have to learn how to do that because of the economic hand and that we've been dealt and it comes naturally. we are not a generation of instruction manuals, so we know how to put things together and solve problems and fix it. so i think that you are going to see more of that when they think the challenge is going to be is how we build a scalable institutions and sort of bigger but he met institutions to look at a company like facebook which is one of the most successful companies in the generation. they do not employ the millions of people or the tens of thousands of people. there are many smaller companies of the millenniums are going to
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start. there are collaborative consumptions of technology and run social enterprise. the traditional company that employs millions of people responsible for a big chunk of our economy. how does that trickle-down? >> guest: they are shaping the fundamentals of the economy because we have a different value set that cares about the commitment to the environment almost any company started by a millennial has some kind of social back to it in some way. it's a commitment to being green or whether it is actually baked into the mission of the company and this is a generation that is sent by teeing homes, they are not getting married, the lowest car ownership l long time, these are the basic fundamental concept of the economy.
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no one has ever fought about what if people suddenly didn't think it was valuable to buy a home for a long time we faced our economy on homeownership, marriage and of these kind of things, so i'm not an economist, so i don't know how that is actually going to transform the economy but it is something that economists should be paying a lot more attention to when we talk about young people not having a bright future and people are incredibly pessimistic about this generation to have a future it is because with homeownership and marriage and so all those things are being delayed but those are different. a generation interested in creating facebook companies. these traditional brick and
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mortar corporations that employ millions of people responsible for huge chunk of the economy how does that trickle-down? >> guest: millennials are transforming the fundamentals of the economy if you look at the way the millennials value how they're spending their money and look at home ownership and automobile ownership the lowest levels in history. it's pushing that kind of restructuring on the economy and we have to figure out how we handle that. >> guest: this isn't what we bastings on. what if people didn't want to own a home or didn't want to buy a home. part of it is also the value shift which is that since the 1950's we have sort of debate to
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this idea that home ownership was equivalent with community and that marriage was equivalent with love and i think when you ask them it's finding something you love to spend the rest of your life with important and say yes but if you ask them is getting married an important piece of about, they are not as a dozier stick. people are still getting married and continue to get married, but there is a shift in what that means to people, and i don't think that means this generation doesn't respect these institutions. it's that we view the fundamental essentials things of what these are about, community and love as being important and if you look at how we are finding the community, we don't believe we need to be in the house to have that community we can find a multitude of communities and be part of the month that are not necessarily centered around our neighborhood or the people who live next to us and that we can rent a home and still be a part of a community. and i think that that is a big difference we have to figure out as a country how we do that and if you look at the kind of
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companies that people are creating, they are almost all of them have this social value inherent in them and there isn't a single millennial company that doesn't have that kind of social value whether it is being a grain company. they say this is just a company with a social mission no company that's ever gone public has ever said that before. say what you want about them is a company to make money and with the business is for. >> host: even wal-mart has on green in many markets. >> guest: as a result of the millennials they say that they will switch brands and stop shopping somewhere. millennials are willing to go work for companies for pay
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impacts of this is important to the generation and it isn't lost on the big companies. >> host: it is coming as free market pressure they are shopping elsewhere and voting with their feet and voting with their wallets. not just social pressure. >> host: it is another way that the country is being activist. it's so much harder to see studies that the marketers and brand people look at of people's values and preferences but we are voting with our quality and in some cases more effective than launching a boycott. frankly it's not sustainable. let's take a break and we will pick that up in a minute.
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>> host: i want to return to something we were talking about and that is the millennial impulse to reject even if inadvertently the traditional institutions marriage for example and homeownership and they have a book called what to expect when no one is expecting and it is sort of an antimel fusee in view of not a population boom but a population implosion and the responsibility that the millennials will have for that. what messages do you think the millennials would respond to if one wanted to try to encourage the traditional institutions again marriage, home ownership, etc.. >> host: on the issues of marriage and homeownership there is more authentic.
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when we think about how the real estate has been sold and how the commercialization of the marriage industry before and the whole economy around marriage. it's been year round for the second generation of people going into those experiences and i think for this generation it just all seems very phony. it seems very over the top and people in the real-estate business haven't had to answer the question why is it important to buy a home. they had to be able to convince you why this home is the home for you. some elderly people selling cars have never had to convince people why you need a car.
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so, that's the challenge. as of the institutions have to wrestle with that fundamental question which is admittedly difficult for industries that have sent it to do that but that is with the generation is doing they are forcing disruption and forcing industries to think about these things in a new way and do some hard work on these issues. this is what they have to do. this is not a generation that is just going to sort of sit there and accept business as usual. >> host: let's talk a little bit more about the digital media, social networking. one of the first things people think about when they talk about millennial is online capabilities, interest in social media and networking and what kind of lessons should everyone else learn from millennials about that kind of technology and that kind of communication? >> guest: millennials actually straddle the line between being born in the world where they didn't have smart phones and
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initially when they were born. the sort of had the ability to be grounded initially. the understand the basic fundamentals and yet at the same time we have grown up along side the technology. i talked about it in the book. the we've grown up with technology is like a good friend we did in the early adopters and the people pushed of these technologies. we will be the new adopters of the plot for to seamlessly incorporate them into our lives and what we are doing. further generations it doesn't mean that they can't learn. they can learn the platform and
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people of all generations are being successful want ritter and facebook and everything. i think that the arab spring, people all over the middle east of different ages have been disaffected for some time, but it was the young people who were able to light that sparked in large part because their awareness to the rest of the world and because of their technology access and also because they saw something that other generations didn't. the soviet devotee of using the tools and it came intuitively to them the digital tools could be a way to scale there impact. this is the way forward and inability to be the first responders triet >> host: you talk about the other generations and reference mark an expert on technology and education and just going to read
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something that you say he says. she goes on to point out other examples of the digital immigrant accent including phone calls to ask someone that received an e-mail printing at a document to edit by hand showing people a website on the computer instead of each mailing them of link that sounds like my parents >> guest: he talks about the idea of having an accent and a native immigrant dividing is a good way of thinking about it. people in other generations and the technology may in some cases be some kind of accent that is present and it's to have a leader in the generation of that technology in the competitive advantage of the millennial. treen facebook of really democratized the newest
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consumption and principal was well. you can be a news producer ron facebook and as a news consumer i can sort of abrogate my consumption experience and pick out and customize to receive my news on twitter i can follow certain people and i get only the news that i want and i can filter out other news. how well the millennials continue to shape the media landscape going forward? >> guest: it's definitely changed the economic models of the media. that is a television host as you all know you do a show a great comment on your show nobody is watching it in real time. certainly people in this generation, the ability that what is going on online is a constant conversation.
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i have a regularly checked hash tag comoletti on twitter there's a report that came out a couple almost a week ago about millennials. while there is a sense of real time communication there's also a delay and that leads to people always talking about everything. a sort of back-and-forth between consumers and how the new content rises to the top on the political system because there is no ability to pause. we have a media system where at the end of the day everybody went to bed and the show was over, the newspaper editors did their work but now we have a constant feedback loop which i
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think particularly for older generations is overwhelming. >> host: overwhelming for my generation, absolutely, that lack of pause and the continual news cycle makes it really exciting and fast paced and there is always something to talk about but it does create this never-ending lubber experience what we have forever because you are constantly referencing back to them and constantly trying to keep up with developing moments. >> guest: you also have the sense that everybody can have a different take on a piece of information and that you have to comment. i think as journalists have gotten into this a lot were uncomfortable about wading into the world of twitter because they said i'm a columnist i right in my column and i don't want to comment on everything at 140 characters so a lot of good i think there is an over
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abundance of content and i think khan this generation is figuring out how to curate and that is a big opportunity. >> host: pipe let's talk about one of those political moments let's talk about wall street that had a big effect on millennials and was influenced by the millennials in the project. was it successful or something of a failure? >> guest: it was characterized as a jewish driven movement and was actually not dominated by young people. a handful of the voices. only 23% of the people there were under the age of 30. so that is something to keep in mind because there has been a
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long history of the use of being associated with protests. so when people see the protest there were some young people who were there and were obviously the most effective group by this economy. but i think that what this movement did was it helped push a little bit of a dialogue about the relationship between business and people, the relationship of how people felt of the corporations. i think one of the things that is particularly interesting is as that movement was going on, you saw the millennials for who were there. it's showing the millennial believes corporations are part of the world while they can
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stand and say we disagree with we can still submit a great corporate titan and told those beliefs at the same time i think is one of the hallmarks of the generation that we can hold in in the head we don't like the practice is what we celebrate the great things american business leaders can do. >> host: i lot of people will remember looking back on wall street there were a lot of views and cliffs someone putting a microphone in a camera and a young person's face and asking why you are here. actually, that might have been by design a success, mark of success. marrec writes in a true believer the mass movements that
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successful mass movements are vague. if your specific about your goal once you reach it the movement dhaka is and is over, and in keeping the goal of occupy wall street may be that helps prolong its life. >> host: if you think about how the social change took place in the 1960's if you did it dissipates once the war was ended and was passed since so much of the activism of people in the generation have been planted around those two things, the movement for the social change dissipated in a lot of ways after that and people felt free to go back and in this generation there is that more sustainable activism, this idea that we can push things forward through the kind of ways and occupy wall street is one
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example of that and helped push a conversation which i think today can be just as important as pushing specific actions because so much of the world is driven by this media loop and this conversational loop so that does play an important role. >> host: what is on the horizon in terms of the issues. what is the next big fan for the millennials? >> guest: we are seeing more on the climate change. we saw more recently the protest in washington on climate change, which is one of the largest allegedly in history movements are on climate change and there were a lot of young people participating in that but at the end of the day people go back home and a day did things before their daily lives they are going
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out and starting a great company that is crowd funded into existence basically that's doing solar energy and a lot of these things are started by millennials. why should we wait for the government to do this clearly this is a big political fight we can do this on our own. we can be altered in years and find ways to do that. >> host: at seals private sector and conservative and conservatives have had a very tough time reaching millennial voters and marketing the message to the millennial voters and sounds like the frustration why would we wait for the government to do something that we can do ourselves to kind of tapped into that small government and japan
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are real -- entrepreneurial impulse to that group of voters. >> guest: its for republicans to help engage with young people some more i think both parties need to be aware of the fickleness of the generation. this is not a party focused generation that is slated for support democrats or republicans through and through. and there are a lot of opportunities. but i think that the impulse towards solutions, the impulse towards private sector solutions or nonprofit solutions i think it is both driven by the frustration with the politicians, so i think the best thing they could do would be to show more openness and show more particularly on some of the social issues i think conservatives can make up.
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>> host: let's talk about some of those social issues. some have described it to me and to be honest this is a particular project of interest to meet. i want conservatism. i want them to have a better message for actually all these voters that it's been described to me that conservatism needs to reconcile with the marriage, weed and twitter. is it really that simple? >> guest: i think each of those is representative of a set of issues on which conservatives could be doing better and frankly i think some democrats could also be doing better on some of these issues. the millennials believe the government has a role to play in their lives.
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there is a place for government and looking out for people, which is obviously a fairly liberal concept in fury and they also believe that we should have a responsible fiscal policy which is a very conservative idea. they also believe in gay marriage. we want to hold all of the lease at the same time, so both parties need to adapt to words that sort of middle ground if they really want to find a home for millennial voters because that is what sort of represents us it isn't wanting to have to choose between the set of beliefs and the other. >> host: there is that old adage that says if you are young and you are not liberal at hard and if your old and you are not a conservative, you have no brain of what aid millennial say to that matrix? >> guest: there's a lot of talk these millennials on the google earth will become
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conservatives. the history while that phrase there is something out about it that history doesn't necessarily show it. it shows when people's impressions of the parties and values are formed when they are younger and they tend to stick with them for a long time republicans have a window that perhaps is closing very quickly to be an impressionable on the millennials and reach out to them and it has to be more than hit pop lyrics and sort of more than just saying i am cool because that is just so faith and i see a lot of politicians doing that as a way to reach of young people and they want to be spoken to like they are adults and that is what barack obama did so well in 2008. i don't think politicians have
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done enough of the had just gone to a college campus and said here i am. im cool it's great to see all you guys that actually asking young people for their vote in the same way that they ask people in the generations for their vote. >> host: if they go to the college campus is at all. mitt romney was criticized for largely avoiding the kawlija voters and maybe sort of giving up on them and writing them off. >> guest: the history is when you go to the young voters and reach out to them you have a chance of getting their vote, and barack obama even in 2008 this is one of the most fascinating things about the 2008 campaign the was very undercover is he actually ran a program in iowa on high school students called barack. so he was engaging in them and
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that is one of the reasons in the caucus is this unprecedented engagement on the part of 17-year-old high school students which he identified as a potential audience. >> host: with 2016 on the horizon it is never too early. >> guest: never too early. >> host: never too early. what is a democrat running let's say it's hillary clinton or a republican running or let's say it is chris christi for example, what do they need to keep in mind when targeting this particular generation? >> guest: i think that this generation wants to hear a positive message and be brought into the table because this generation has been put on the chopping block and a lot of ways on the political process we've been left out and i also love to see them engaging more young people in their campaigns. i think one of the reasons -- young people always work on
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campaigns but there were more people who work on the political campaigns in 2008 than any in history. more people were engaged in that process and it a candidate that can bring those people in really can help usher in a movement because if you look what happened in 2008 in the long run of history i believe that the campaign of barack obama will be much more important than his election to the development of the generation because that campaign engaged so many people who have now gone on to do so many different things and create a spark and i hope that in 2016 there can be another movement like that by a republican or democrat or both. >> host: you talked about ways in which politicians like barack obama engaged in popular culture some do that successfully and some don't but let's let that around. how accurately or fairly quickly this popular culture judgment
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represent and detect millennials clacks >> guest: you have seen house of cards which i have been loving and a lot of people in the generation got their grounding in politics watching the west wing a long time ago as older millennials were watching a house of cards and it's an interesting reflection because both deal with young people and politics. it is a reflection of the spirit of the time for the possibility of politics you see the character in house of cards which is a very sort of optimistic. there's a lot of venereal person taking the opportunities and trying to work our way through the system and playing the system and using it to her advantage which i think is perhaps more representative of where the millennials are out and it's also a great show but
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it's incredibly cynical and more realistic perhaps and much more effective how everybody feels about politics. there's a good book i think for how this generation feels about the politics. what about the millennials and popular culture they think about jersey shore or they think about girls which sort of tongue in cheek makes fun of young hipster are those unfair shorthand versions of what young people are like today? >> guest: you are going to find people -- that shouldn't be something that's criticized that you are going to find partyers or any group of people there are always going to be people when we talk about generations we are talking about what are the most important things that are happening in this generation but for having an impact on other generations. the fact that the millennials
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are going out to the party doesn't really have an impact on any other generation. but it's representative of the experience of a small number of millennials and what is interesting about the show is that as a millennial herself, she's been able to put on a television show and right and bypass the establishment and the media culture for a very different image of a kind of star of the television show that we don't normally see, someone that's not a size zero, and i think that has really been a good thing for the power of how this generation can be a part of culture and the dominating the conversation that all are having. >> host: in addition to facebook who are some of the other millennial leaders eager
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entrepreneur who are going to be paving the way for people to watch. >> guest: there are great stories of people doing that and we may know some of the more sexy examples but there are too great guys in wilmington know how you that i talk about in the book to read a guy named tayler starts an organization in their town when they solve the unemployment and the economic crisis in wilmington it went as high as 19% they were devastated by what the economy had done to their hometowns of the started an organization called energize clinton county to try to transform the residents of the community to agents of economic changes to they create and brought young people back to the fellows and to teach florists and shop owners how to use the social media and use new skills to create a program to encourage residents to buy local products, and they are a great example of
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how young people not in cities or the spotlight are doing this kind of hard work to move issues forward and make impact and i think people like them are representing people love for the country that have been empowered to create change. >> host: looking back over the course of history, every generation is sort of known for something. what do you think the millennial generation is going to be known for in 50 years? >> guest: i think that we will be known as the people who pushed the country and the world in a better direction who helped bring the world in a little bit of a course correction from where it's been. i don't think that this generation will be the generation who was going to solve every problem in our world. i don't think any generation can do that but we are definitely on a good course to help change some of the ways we are thinking about the world as the more responsible, to be more socially minded. the ways that we have already
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pushed businesses and the success that we have had electing the president's top dictators all over the world are pretty impressive creating companies that are in a towering, connecting a billion people are around the world. so their results especially for the generations that haven't even turned 30 yet. >> host: we will be interested in seeing how all this generation progresses and i know that we will all be keeping an eye out. , so, david burstein thank you for joining us. >> guest: thank you. ..